Health and fitness trends in Iran for 2024: A cross-sectional study.

The health and fitness sector is evolving and appears to be an important field not only for consumers but also for gym operators/managers, exercise professionals, training providers and educators with great potential worldwide. Our aim of this cross-sectional survey was to investigate the most attractive health and fitness trends in Iran for the first time and to observe any potential differences with the recent results reported in other regions. A national online survey was conducted, using the methodology of similar international surveys conducted by the American College of Sports Medicine since 2007.