Beware of the gorilla: Effect of goal priming on inattentional blindness.

When people's attention is engaged in a visual task, they often are blind to unexpected events occurring in their environment. This phenomenon is known as inattentional blindness. In this study, we examine inattentional blindness with regard to goal priming, a technique allowing to unconsciously influence goal pursuit.

Being similar versus being equal: intergroup similarity moderates the influence of in-group norms on discrimination and prejudice.

In two studies, we examined the influence of in-group norms of anti- and pro-discrimination on prejudice and discrimination as a function of intergroup similarity (Studies 1 and 2) and in-group identification (Study 2). In a condition where there was no information about intergroup similarity (Study 1) or intergroup similarity was low (Study 2), prejudice and discrimination were lower when norms prescribe anti-discrimination compared to pro-discrimination. In contrast, when intergroup similarity was high, prejudice and discrimination were higher when the in-group norm represents anti-discrimination compared to pro-discrimination.