[The potential of donorship: motives and factors of population joining the bone marrow registry].

The allogenic bone marrow transplantation has turned from experimental treatment method into standard therapy of many malignant hematological diseases, autoimmune disorders and immunodeficiency conditions. The need for bone marrow transplantation is experienced by thousands of patients with blood cancer at the limited number of real donors. The determining potential of donation, as well as identifying motives and factors that contribute into or prevent joining of citizens the register of bone marrow donors, is of particular actuality.

[The attitude and willingness to blood donorship among student youth of metropolis].

The shortage of blood donors is significant problem of Russian health care. The potential of involving new blood donors can be found, in particular, in activities on popularization of blood donor practices among students. The empirical study was carried out in 2022 to determine attitude of students and their willingness to take part in practices of blood donorship.

[The design of research project of behavioral strategies of women with breast cancer experience].

The breast cancer can be successfully cured after its early diagnosis. Nevertheless, this disease remains one of the main causes of female mortality in Russia and in the world. The effective mode of overcoming this disease is to intensify institutional programs of prevention and treatment in context of the national health care system.

[The Population Need in Genetic Tests for Predisposition to Breast Cancer].

The article presents the results of sociological survey of women of the Republic of Tatarstan (Russia) concerning establishment of level of awareness about risks of development of oncologic diseases, need for application of genetic tests determining predisposition to breast and ovary cancer and also motives of acceptance or nonacceptance of existing modes of diagnostic and prevention of oncologic diseases. The breast and ovary cancer are among the most prevalent causes of female mortality in Russia. It is established that females with gene mutations BRCA1 and BRCA2 have a higher risk of development of breast and ovary cancer.

Transition to market economy promotes individualistic values: Analysing changes in frequencies of Russian words from 1980 to 2008.

Google Books Ngram was used to assess changes in frequency of usage in words corresponding to collectivistic and individualistic values in Russia during the time of economic changes. It was found that in many domains transition to market economy was associated with a rise in the use of words corresponding to individualistic values and a decrease in the use of words associated with collectivistic values. In several cases, words corresponding to collectivistic terms were used more often than words corresponding to individualistic values.