Taming big data: Applying the experimental method to naturalistic data sets.

Psychological researchers have traditionally focused on lab-based experiments to test their theories and hypotheses. Although the lab provides excellent facilities for controlled testing, some questions are best explored by collecting information that is difficult to obtain in the lab. The vast amounts of data now available to researchers can be a valuable resource in this respect.

Purity homophily in social networks.

Does sharing moral values encourage people to connect and form communities? The importance of moral homophily (love of same) has been recognized by social scientists, but the types of moral similarities that drive this phenomenon are still unknown. Using both large-scale, observational social-media analyses and behavioral lab experiments, the authors investigated which types of moral similarities influence tie formations. Analysis of a corpus of over 700,000 tweets revealed that the distance between 2 people in a social-network can be predicted based on differences in the moral purity content-but not other moral content-of their messages.

Language Use and Coalition Formation in Multiparty Negotiations.

The alignment of bargaining positions is crucial to a successful negotiation. Prior research has shown that similarity in language use is indicative of the conceptual alignment of interlocutors. We use latent semantic analysis to explore how the similarity of language use between negotiating parties develops over the course of a three-party negotiation.

Identity, causality, and pronoun ambiguity.

This article looks at the way people determine the antecedent of a pronoun in sentence pairs, such as: Albert invited Ron to dinner. He spent hours cleaning the house. The experiment reported here is motivated by the idea that such judgments depend on reasoning about identity (e.

Identifying issue frames in text.

Framing, the effect of context on cognitive processes, is a prominent topic of research in psychology and public opinion research. Research on framing has traditionally relied on controlled experiments and manually annotated document collections. In this paper we present a method that allows for quantifying the relative strengths of competing linguistic frames based on corpus analysis.

What difference reveals about similarity.

Detecting that two images are different is faster for highly dissimilar images than for highly similar images. Paradoxically, we showed that the reverse occurs when people are asked to describe how two images differ--that is, to state a difference between two images. Following structure-mapping theory, we propose that this disassociation arises from the multistage nature of the comparison process.