Predicting Consumer Responses to a Chatbot on Facebook.

As chatbots have become increasingly popular over the past years, most social networking sites have recognized their far-reaching potential for commercial purposes. Their rapid and widespread usage warrants a better understanding. This study examines the effectiveness of chatbots on Facebook for brands.

Online perspective-taking as an intervention tool against cyberbullying.

This study will examine the use of an online role-playing experiment as a cyberbullying intervention tool. The study will be carried out among 14 - to 18-year old adolescents (N = 200). Respondents will be assigned a fictitious character and a role (perpetrator, victim or bystander) in a cyberbullying situation.