Social media and the birth of an Islamic social movement: ODOJ (One Day One Juz) in contemporary Indonesia.

The Indonesian democratic transition, which occurred after the collapse of the New Order, was a significant moment that enabled diverse Islamic groups to use media for their own interests. However, little has been discussed regarding the use of media in (Islamic proselytising) performed by Muslim activists who are not inclined to participate in radical activities. This article focuses on the use of social media in by One Day One Juz (ODOJ), which endeavours to encourage Muslims to revive the spirit of reading the Qur'an through the mobile application WhatsApp.