Decoding consumers' interpretations of 'additive-free' and 'tobacco & water' cigarette advertising claims.

Objectives: In the USA, some tobacco companies replaced the marketing phrase '100% natural additive-free tobacco' with 'tobacco ingredients: tobacco & water' (T&W) after receiving warnings from the US Food and Drug Administration. This study assesses how people interpret the now-restricted additive-free claims and newer T&W claims on Natural American Spirit (NAS) and L&M cigarette packs.

Methods: An online between-subjects experiment randomised 2526 US adults to view one of three packs: an NAS additive-free pack, an NAS T&W pack or an L&M T&W pack.

Monitoring youth-appealing advertising on social media for the e-cigarette brand Lost Mary.

Lost Mary is a popular e-cigarette brand among youth in the United States. This study aimed to analyze Lost Mary's branded social media activity and assess whether marketing efforts may have contributed to its youth appeal. We conducted a content analysis of 53 Lost Mary posts published on social media platforms from 2022 to 2023.

Marketing for Sensa: A novel "zero nicotine vapor product" from a major tobacco company.

On July 1, 2024, RJ Reynolds Vapor Company (RJRVC) introduced Sensa, the first disposable "zero nicotine vapor product" from a major tobacco company. Sensa sold more than 100,000 units as of September 10, 2024 and has been marketed through several channels. Direct-mail and magazine ads appeal to consumers' senses (e.

IQOS print magazine advertising characteristics and reach before and after FDA authorisation as a modified risk tobacco product.

Introduction: IQOS is a heated tobacco product that was authorised as a modified risk tobacco product (MRTP) in July 2020. While it was removed from the US market in 2021 for legal reasons, as the first tobacco product to receive an 'exposure modification' MRTP order, surveillance of IQOS marketing is needed to inform regulation and policy for future MRTPs. The purpose of this study is to expand the current research on IQOS advertising in the USA by examining content and readership characteristics of IQOS ads in print magazines before and after US Food and Drug Administration MRTP authorisation.

Tobacco-Derived Nicotine Pouch Brands and Marketing Messages on Internet and Traditional Media: Content Analysis.

Background: Nicotine pouches and lozenges are increasingly available in the United States, and sales are growing. The brands of nicotine pouch products with the largest market share are produced by tobacco companies.

Objective: The aim of this study is to examine the marketing of 5 oral nicotine products sold by tobacco companies.

L&M's foray into marketing 'natural' cigarettes.

This ad watch details new L&M cigarette marketing in the United States that now features the terms “simple” and “tobacco and water”, while continuing to highlight its affordable and premium qualities. This implicitly positions L&M as an affordable natural brand, which is new for the brand. From a public health standpoint, this warrants attention and raises concern because of the commercial success of brands positioned as “natural”, the well-documented misperceptions of “natural” tobacco as presenting fewer health risks, and the potential to attract vulnerable populations who are both cost and health conscious.

Packaging Characteristics of Top-Selling Cigars in the United States, 2018.

Introduction: Tobacco product packaging is an influential industry marketing tool, but research on cigar packaging characteristics is limited. This study leveraged a pack archive of the top-selling, mass-market cigar products in the US and their corresponding sales data to assess the prevalence of common pack features in the marketplace.

Methods: The 50 cigar products with the highest national unit sales in 2018 were identified using Nielsen's Scantrack data.

Trends in Overall and Menthol Market Shares of Leading Cigarette Brands in the USA: 2014-2019.

Many factors can shift cigarette brand preference, and surveillance is an important tactic to inform regulatory strategy. The objective of this study was to identify shifts in top brands' overall and menthol market share from 2014 to 2019. We used data from the National Survey on Drug Use and Health public use datasets, which are a nationally representative, cross-sectional survey of people aged 12+ in the USA.

Internalizing problems are associated with initiation and past 30-Day use of flavored tobacco products.

Objective: Tobacco use remains disproportionately common among adults with internalizing problems. The rising prevalence of flavored tobacco use among this population may be a contributing factor. Using data from Wave 4 of the Population Assessment of Tobacco and Health Study, this study examined differences across adult ever tobacco users by severity of internalizing problems, in initiation of tobacco use with a flavored product and past 30-day (current) flavored tobacco use (n = 27,425).