Thematic and Demographic Analysis of Crowdsourcing Practices for Plastic Surgery.

Background: In this study, we investigate the characterization of medical crowdsourcing on GoFundMe for plastic surgery procedures, with overall funds raised being the primary end point.

Hypothesis: Certain demographic factors such as sex and race mentioned in campaign narratives are associated with the effectiveness of medical crowdfunding campaigns.

Methods: Search terms were used to aggregate fundraising campaigns for plastic surgery medical procedures on GoFundMe.