Miss it like Messi: Extracting value from off-target shots in soccer.

Measuring soccer shooting skill is a challenging analytics problem due to the scarcity and highly contextual nature of scoring events. The introduction of more advanced data surrounding soccer shots has given rise to model-based metrics which better cope with these challenges. Specifically, metrics such as expected goals added, goals above expectation, and post-shot expected goals all use advanced data to offer an improvement over the classical conversion rate.