The Big Five and Big Two personality factors in Mongolia.

Etic psychometric tools work less well in non-Western than in Western cultures, whereas data collected online in the former societies tend to be of superior quality to those from face-to-face interviews. This represents a challenge to the study of the universality of models of personality and other constructs. If one wishes to uncover the true structure of personality in a non-Western nation, should one study only highly educated, cognitively sophisticated Internet users, and exclude the rest? We used a different approach.