Testing presence, assessing attitudes: Study of a 3D virtual tour in an "aesthetically challenged" landscape.

This article examines the utility of 3D immersive media for enhancing public attitudes toward rare, open-canopied habitat restoration where the proposed treatments and outcomes may appear risky, unsightly, and at odds with people's sense of place in a forested landscape. We used 360° videos and video game software to build the first desktop-based, virtual tour of fire-dependent Pine Barrens restoration practices in Wisconsin's Northwoods in order to intervene where stakeholders have disapproved of pine barrens through conventional messaging. The study measured changes in attitudes toward clear-cutting, prescribed fire, and pine barrens between participant groups in a 2D- and 3D-media informational intervention including 73 subjects from Wisconsin and Minnesota.