Evaluating South African and Namibian governments' use of digital media during Covid-19.

Governments during the Covid-19 pandemic in response to the challenge of reaching as many of their citizens as quickly as possible have relied on the use of digital media communication. Various stakeholders, however, have questioned whether strategic use of digital communication by governments has been effective during the Covid-19 health crisis. We thematically analyzed a public online bi-country webinar and conducted a netnographic analysis of South African Health Minister Dr.

HIV/AIDS messages as a spur for conversation among young South Africans?

HIV/AIDS messages are often deliberately puzzling so as to increase the chance for them to be used as food for conversation. The South African health organisation 'loveLife,' for instance, uses messages that include complicated rhetorical expressions in their media campaigns, reasoning that those who find the messages puzzling and wonder about their meaning will be inclined to discuss the messages with their peers. In order to test the assumption that puzzlement about health messages is related to keenness to talk about these messages, structured interviews were held with 30 black learners, ages 15 to 19, from Limpopo Province, South Africa, about the messages of six HIV/ AIDS posters and six HIV/AIDS radio advertisements from 'loveLife' or another South African health organisation.