Integrating shade provision into the healthy built environment agenda: the approach taken in NSW, Australia.

Objective: To detail the approach and progress being made by the Shade Working Goup (SWG) across health and the built environment to embed natural and built quality shade provision in places used by the community in New South Wales (NSW), Australia. Type of program or service: The NSW Skin Cancer Prevention Strategy sets a comprehensive and collaborative approach to skin cancer prevention for the state of NSW. Through the Strategy, the SWG has been promoting the benefits of shade for solar ultraviolet radiation (UVR) protection, in addition to heat mitigation, among peak bodies, governments and practitioners.

Process evaluation of the advertising campaign for the NSW Get Healthy Information and Coaching Service.

Issue Addressed: Introducing a new and free population-wide telephone service to assist adults to be more active, eat healthier and achieve a healthy weight requires large-scale marketing.The challenge is to understand the pattern of advertising that is effective at generating public awareness and interest in using the new service.

Methods: A mass media campaign, consisting mainly of television advertising, was launched in March 2009 to promote the NSW Get Healthy Information and Coaching Service (GHS).