Consumers' decisions to access or avoid added sugars information on the updated Nutrition Facts label.

The Nutrition Facts (NF) label was recently updated and now includes the added sugars content in an effort to reduce added sugars consumption. This study investigated whether consumers wanted to access or avoid the added sugars content using an online experiment and five product categories (yogurt, cereal, fruit juice, snack bar, ice cream). We recruited a sample of 490 U.

Consumer Comprehension of the Nutrition Facts Label: A Comparison of the Original and Updated Labels.

Purpose: Compare consumers' overall label comprehension of the original Nutrition Facts (NF) label with the updated label.

Design: Online survey conducted in 2019. Participants randomly assigned to original label, updated-single column, or updated-dual column labeling condition and asked to complete a series of label comprehension questions.