Feeling more neutral? Evaluative conditioning can increase neutral affective reactions.

While it is important to learn what is good and bad, can people learn what is neither? The answer to this question is not readily apparent, but it has important implications for how people learn affective responses. Six experiments examined whether evaluative conditioning (EC) can instill neutral affect. They tested four hypotheses: EC, in which novel conditioned stimuli (CSs) are paired with neutral unconditioned stimuli (USs) (1) creates neutral affect, (2) forms stronger experiences of neutrality when the number of contingent CS-US pairings is high rather than low, (3) creates positive affect, due to mere exposure, and (4) forms responses that are distinct from no US pairings.

When a lack of passion intertwines with thought and action: Neutral feelings about COVID-19 are associated with U.S. presidential candidate attitudes and voting behavior.

Researchers might assume that neutrality does not shape thought and action because it signals that nothing in the environment needs attention, hence a person has little need to alter their behavior. However, feeling neutral about an issue might be consequential. The COVID-19 pandemic was a major issue during the 2020 U.