Sharing on platforms: Reducing perceived risk for peer-to-peer platform consumers through trust-building and regulation.

Sharing a flat with strangers is no longer hypothetical but well accepted by many consumers who participate in peer-to-peer (P2P) services. Online P2P sharing platforms act as intermediaries between providers and consumers who do not know each other personally. Sharing via platforms entails a certain amount of risk for consumers.

The Influence of Regulation on Trust and Risk Preference in Sharing Communities.

Sharing within communities has gained popularity in recent years. However, taking part in a community also comes with a certain amount of risk. This perceived amount of risk can be contained by regulations within a community as well as by potential participants' trust in the community and the other members.