Publications by authors named "Eleonora Benova"
Article Synopsis
- This paper explores how online media impacts parents' attitudes towards children's vaccination in Montenegro, Serbia, and Bosnia and Herzegovina, emphasizing the need for effective communication to boost vaccine confidence and public health.
- The research involved a survey of 1,593 parents and employed statistical analysis to demonstrate that factors from the developed model significantly affect parents' views on vaccination and correlate with trust in vaccines.
- Findings reveal a strong influence of online media on parents' attitudes, suggesting that social marketing strategies are crucial for guiding communication and enhancing vaccine trust among these populations.