The Woman in Red: Examining the Effect of Ovulatory Cycle on Women's Perceptions of and Behaviors Toward Other Women.

Previous research has shown that during her monthly peak fertile window, a woman competes with other women for a suitable mate. Drawing upon research on ovulation and socially constructed meanings of the color red, we examine how a woman's fertility status and red clothing worn by a target woman change perceptions of the target, as well as behaviors toward the target. Following previous research on the ovulatory status and color red effects, we rely on both hormonal and self-reported fertility data.

Strategically Stunning: The Professional Motivations Behind the Lipstick Effect.

The phenomenon of increased desire for, and use of, appearance-enhancing items during times of economic recession has been termed the lipstick effect The motivation underlying this effect has been attributed to women's desires to enhance their attractiveness to financially stable partners (Hill, Rodeheffer, Griskevicius, Durante, & White, 2012). In the present research, we found evidence for our proposal that during times of economic recession, the heightened economic concern experienced by women translates into increased desire to use appearance-enhancing items to both attract romantic partners and create a favorable impression of themselves in the workplace, as both strategies can help women become secure financially. We also found that women with high economic concern elect to improve their professional appearance more frequently than their romantic attractiveness, which suggests that their motivation to obtain resources through a job dominates their motivation to obtain resources through a partner.

A Man's (Precarious) Place: Men's Experienced Threat and Self-Assertive Reactions to Female Superiors.

Across three studies, we investigate men's reactions to women in superior roles. Drawing from precarious manhood theory, we hypothesize that when a woman occupies a superior organizational role, men in subordinate positions experience threat, which leads them to behave more assertively toward her and advocate for themselves. In Studies 1 and 2, we demonstrate that men feel more threatened (relative to women) by women in superior roles (relative to men in superior roles) and, as a result, engage in more assertive behaviors toward these women.