Due to environmental concerns and the growing emphasis on sustainable consumption, educating consumers and promoting eco-friendly products are paramount. In this perspective, this research aims to investigate the effect of the tone of video messages delivered just before the decision-making process on visual attention, environmental awareness, and the tendency to consume green products on online platforms. In view of the Regulatory Focus Theory, the study employs a dual-method approach, integrating eye-tracking as a neuromarketing tool and a questionnaire to enhance the reliability of findings.
View Article and Find Full Text PDFThe medical devices, biotechnology, and healthcare industries are closely tied to innovation, with companies relying on research and development and new product introduction. However, innovation activities like research and development can be costly, and commercializing new products faces complexities. Having effective business models (BMs) aligned with such innovation activities is crucial.
View Article and Find Full Text PDFA high-definition (HD) map provides structural information for map-based self-localization, enabling stable estimation in real environments. In urban areas, there are many obstacles, such as buses, that occlude sensor observations, resulting in self-localization errors. However, most of the existing HD map-based self-localization evaluations do not consider sudden significant errors due to obstacles.
View Article and Find Full Text PDFBackground: The phenomenon of the increasing number of ageing people in the world is arguably the most significant economic, health and social challenge that we face today. Additionally, one of the major epidemiologic trends of current times is the increase in chronic and degenerative diseases. This paper tries to deliver a more up to date overview of chronic diseases and other limitations associated with old age and provide a more detailed outlook on the research that has gone into this field.
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