To compare, or not to compare? Age moderates the relationship between social comparisons on instagram and identity processes during adolescence and emerging adulthood.

Introduction: Social networking sites such as Instagram have provided young people with unprecedented opportunities for social comparison, and such behaviour can have implications for identity development. Although initial evidence suggests that there may be developmental differences in terms of how such behaviour informs identity development during adolescence and emerging adulthood, all previous research has been conducted in highly individualistic cultural contexts (i.e.

Inspired by Friends: Adolescents' Network Homophily Moderates the Relationship Between Social Comparison, Envy, and Inspiration on Instagram.

Research on the negative psycho-emotional implications of social comparisons on social network sites such as Instagram has rapidly accumulated in recent years. However, little research has considered the extent to which such comparisons can elicit positive motivational outcomes for adolescent users, specifically inspiration. Furthermore, little is known about whether it matters whom young people compare themselves to on Instagram (i.