Publications by authors named "Douglas Werchon"
Purpose: The current study provides a comprehensive analysis of the content of advertisements on Web sites targeted at adolescents, with a particular focus on the female beauty ideal.
Methods: Advertisements (N = 631) from 14 Web sites popular with adolescents were analyzed with respect to product advertised, characteristics of people presented, and emphasis on appearance and the thin beauty ideal.
Results: Although a wide variety of products were featured, advertisements for cosmetics and beauty products were the most frequent.