Zhongguo Zhong Yao Za Zhi
September 2014
SCHWABE Company in German is the first and largest manufacturer of Ginkgo biloba preparation. The company not only has leading technology in this field, but also protects its own market effectively through the high quality of patent drafting and exactly patent layout. Based on multi-angle analysis for patent portfolio of G.
View Article and Find Full Text PDFZhongguo Zhong Yao Za Zhi
May 2013
The brand equity is valuable intangible assets of traditional Chinese medicine companies, who are excellent representatives of traditional Chinese medicine enterprises and the most promising ones to good international medicine brands. However, there is still no systematic study on how to correctly evaluate the brand equity of listed traditional Chinese medicine companies at present. To make it clear, the main impacting factors on brand equity of listed traditional Chinese medicine companies, both structured open outline pre-research and closed questionnaire research were adopted for the field survey, and some suggestions for how to protect and enhance the brand equity were also presented on the basis of survey and analysis, in the hope of improving the brand management level of listed traditional Chinese medicine companies, and making a beneficial exploration for the development of brand theory of the traditional Chinese medicine industry.
View Article and Find Full Text PDFYing Yong Sheng Tai Xue Bao
January 2013
In this study, the root systems of desert plant species Reaumuria soongorica and Nitraria tangutorum in the central Hexi Corridor of Northwest China were excavated by shovel, and the characteristics of the plant root architecture were analyzed by using topology and fractal theory. The root topological indices of the two desert plants were small, and the root branching patterns were herringbone-like. The roots of the two desert plants had obvious fractal characteristics, with the fractal dimension of R.
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