College students are encouraged to major in subjects they are passionate about but less often advised about what to do when passion is low. What self-regulatory strategies do students use to up-regulate their passion toward their subjects, and how might they be oriented toward using such effective strategies? Three studies examined how the belief that passion is developed - a "develop" mindset - relates to students' intentions to use strategies to actively grow their passion. The more strongly students endorsed a develop mindset, the more of these "cultivation strategies" they reported using, and in turn, the larger their increase in reported passion toward their subject majors (Study 1).
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