Improper healthcare marketing: German and Ukrainian experience in prevention.

Objective: Introduction: Improper healthcare marketing is a part of institutional corruption in the pharmaceutical markets, which causes significant harm to public health. Legal measures are an importent component of the mechanism for preventing this phenomenon. The aim: The purpose of the article is to raise awareness and stimulate serious discussion about the necessity to improve the preventative role of law in the field of healthcare marketing by adjusting liability for offenses in this area.