How different goals drive attention: An interview study on how parental feeding goals influence the assessment of child-targeted food packaging cues.

When making snack choices for children, parents are exposed to many child-targeted food packaging cues. This study aims to understand how different parental feeding goals (e.g.

Perceptions of water as commodity or uniqueness? The role of water value, scarcity concern and moral obligation on conservation behavior.

Water shortage will be an urgent worldwide concern in the coming decennia. This study examines individuals' perceptions of water's uniqueness in order to explore how these relate to (self-reported) conservation behaviors. The results of an online survey (n = 1013) in a Western European country showed that perceptions of water as a natural resource with unique assets positively influenced the value individuals attach to water and increased their concerns related to its scarcity.