Varietal and trait preferences for boiled sweetpotato in urban Hanoi and implications for breeding.

Cognizant of the need to refocus breeding efforts toward end-product quality traits taking into account the preferences of consumers and in consideration of the rapid urbanization in South-eastern Asia, this study investigated the consumer's preferences for sweetpotato in Hanoi. Using a mixed-methods research design, the study identified the most preferred and least preferred attributes of both the fresh and boiled product, disaggregated by gender, age, and socioeconomic status. Preferences and associated traits of six popular varieties were determined.