Replacing winter rice in non-traditional areas by strawberry reduces arsenic bioaccumulation, and improves water productivity and profitability.

Use of huge amount (1450-1650 mm) of arsenic contaminated (14.0-24.5 mg l) ground water to irrigate winter rice resulted in high deposition of arsenic (As) in the topsoil and in rice grains, posing a serious threat to soil and human health of the Bengal basin.