In the agricultural sector, labor reduction is a significant obstacle to increasing potato production and the use of machinery is considered an effective solution. Therefore, this study aimed to evaluate the potential and profitability of implementing agricultural machinery and develop a specific strategy in Banjarnegara Regency, Central Java, Indonesia. Data collection was carried out from September 2021 to April 2022, and the demonstration farming (demfarm) method was used to test three technology package, with and without agricultural machinery and with existing technology as a control.
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