Associations of race and ethnicity with tobacco messaging exposures and tobacco use among bisexual and pansexual women.

Within the lesbian and bisexual community, bisexual women have the highest prevalence of tobacco use, and Black and Latina women are much more likely to use tobacco than their heterosexual peers. Research on tobacco use among bisexual women is limited to descriptions of prevalence in this population. We evaluated associations between race/ethnicity, exposure to pro- and anti-tobacco messages, and tobacco use outcomes among bisexual and pansexual women.

Switching stories: user testimonials on juul.com continue to contradict JUUL's switch ≠ cessation narrative.

Background: In January 2019, electronic nicotine delivery systems (ENDS) market leader Juul Labs (JUUL) launched an advertising campaign encouraging adult smokers to 'make the switch' from combustible cigarettes to JUUL. Our primary aim was to describe consumer perceptions of JUUL as communicated by members of JUUL's online social community via testimonials promoted on JUUL's website.

Methods: User testimonials that were displayed on the JUUL website in December 2019 and January 2020 were collected and coded by three reviewers.