Background: As the need to demonstrate research impact increases, faculty are looking for new ways to show funders, departments, and institutions that their work is making a difference. While traditional metrics such as citation counts can tell one part of this story, these metrics are focused on the academic sphere and often miss the wide-ranging public impact that research can have in areas such as the news or policy documents.
Case Presentation: This case report describes how one library piloted and established the Policy & News Media Impact Service, where librarians generate reports for faculty members of the University of Minnesota Academic Health Center that tracks citations of their research in governmental and organizational policies as well as local, national, and international news media.