Generating campaign awareness with digital media: exploring factors associated with awareness of and receptivity to FDA's Fresh Empire tobacco prevention campaign.

Introduction: We explore factors that were associated with awareness of and receptivity to FDA's Fresh Empire tobacco public education campaign.

Methods: Evaluation data were 10,674 survey responses from 5,129 unique respondents who identified with the Hip Hop peer crowd between 2016 and 2019. The sample was predominantly non-Hispanic Black and Hispanic youth.

Predictors of Cigar, Cigarillo, and Little Cigar Initiation Among Hip Hop-Identifying Youth.

Background: We explored predictors of cigar product initiation among Hip Hop-identifying U.S. youth using data from the U.

Awareness of and receptivity to FDA's point-of-sale tobacco public education campaign.

The purpose of the study was to assess awareness of and receptivity to FDA's point-of-sale (POS) tobacco public education campaign for adult cigarette smokers called Every Try Counts; it was the first multi-county POS campaign in the U.S. The design was a county-level treatment-control three-wave longitudinal design.

Reach, Receptivity, And Beliefs Associated With the Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States.

Purpose: To determine the association between exposure to FDA's tobacco public education campaign and tobacco-related beliefs.

Design: Repeated cross-sectional data collection design with embedded longitudinal cohort over six data collection waves.

Setting: 30 US evaluation markets.

Final Evaluation Findings for This Free Life, a 3-Year, Multi-Market Tobacco Public Education Campaign for Gender and Sexual Minority Young Adults in the United States.

Introduction: This Free Life was the first multi-market, primarily digital campaign designed to change tobacco-related beliefs among lesbian, gay, bisexual, and transgender (LGBT) young adults. Our evaluation sought to determine whether campaign exposure resulted in changes in tobacco-related beliefs. We summarize awareness and receptivity at the conclusion of the campaign and assess the effect of campaign exposure on tobacco-related beliefs in campaign treatment markets compared with control markets.