Publications by authors named "David Sugianto Lie"
Article Synopsis
- The research investigates how power distance belief (PDB), which refers to people's acceptance of social hierarchies, influences the consumption of organic food.
- Findings indicate that consumers with low PDB are more likely to prefer and purchase organic foods due to heightened environmental concerns compared to high PDB consumers.
- The study also identifies strategies to encourage high PDB consumers to buy organic foods, such as framing environmental issues as future societal concerns that lessen power distance, and using low-level construal to increase organic food consumption.
