The influence of 'Tall Man' lettering on errors of visual perception in the recognition of written drug names.

Visual errors in the perception of written drug names can reflect orthographic similarity amongst certain names. Drug names are typically printed in lowercase text. 'Tall Man' lettering, the capitalisation of the portions that differ amongst orthographically similar drug names, is employed in the field of medication labelling and prescribing to reduce medication errors by highlighting the area most likely to prevent confusion.