Publications by authors named "Dao Thi Ha Anh"
Article Synopsis
- Brand management is a crucial yet often neglected aspect in the development of higher education institutions, impacting their reputation and competitiveness.
- A systematic review of 43 relevant journal articles from 2000-2021 analyzes key elements such as brand positioning, identity, and marketing strategies related to universities.
- The paper aims to provide insights for university administrators and encourage further research by highlighting valuable lessons from corporate marketing practices that can enhance a university's competitive advantages.
