Do fossil fuel firms reframe online climate and sustainability communication? A data-driven analysis.

Identifying drivers of climate misinformation on social media is crucial to climate action. Misinformation comes in various forms; however, subtler strategies, such as emphasizing favorable interpretations of events or data or reframing conversations to fit preferred narratives, have received little attention. This data-driven paper examines online climate and sustainability communication behavior over 7 years (2014-2021) across three influential stakeholder groups consisting of eight fossil fuel firms (industry), 14 non-governmental organizations (NGOs), and eight inter-governmental organizations (IGOs).