ColonCancerCheck Primary Care Invitation Pilot project: family physician perceptions.

Objective: To determine family physician perspectives regarding the acceptability and effectiveness of 2 interventions-a targeted, mailed invitation for screening to patients, and family physician audit-feedback reports-and on the colorectal cancer (CRC) screening program generally. This information will be used to guide program strategies for increasing screening uptake.

Design: Qualitative study.

A qualitative evaluation of strategies to increase colorectal cancer screening uptake.

Objective: To obtain data that could be used to optimize the content and design of the targeted, mailed invitations that Ontario's provincewide colorectal cancer (CRC) screening program plans to use to increase screening uptake; to identify other strategies to increase CRC screening uptake; and to describe the effects of this qualitative work on a subsequent quantitative pilot study.

Design: Qualitative study using semistructured focus groups.

Setting: Four different Ontario communities.