Many critics raise concerns about the prevalence of 'echo chambers' on social media and their potential role in increasing political polarization. However, the lack of available data and the challenges of conducting large-scale field experiments have made it difficult to assess the scope of the problem. Here we present data from 2020 for the entire population of active adult Facebook users in the USA showing that content from 'like-minded' sources constitutes the majority of what people see on the platform, although political information and news represent only a small fraction of these exposures.
View Article and Find Full Text PDFWe studied the effects of exposure to reshared content on Facebook during the 2020 US election by assigning a random set of consenting, US-based users to feeds that did not contain any reshares over a 3-month period. We find that removing reshared content substantially decreases the amount of political news, including content from untrustworthy sources, to which users are exposed; decreases overall clicks and reactions; and reduces partisan news clicks. Further, we observe that removing reshared content produces clear decreases in news knowledge within the sample, although there is some uncertainty about how this would generalize to all users.
View Article and Find Full Text PDFWe investigated the effects of Facebook's and Instagram's feed algorithms during the 2020 US election. We assigned a sample of consenting users to reverse-chronologically-ordered feeds instead of the default algorithms. Moving users out of algorithmic feeds substantially decreased the time they spent on the platforms and their activity.
View Article and Find Full Text PDFProc Natl Acad Sci U S A
June 2023
How does removing the leadership of online hate organizations from online platforms change behavior in their target audience? We study the effects of six network disruptions of designated and banned hate-based organizations on Facebook, in which known members of the organizations were removed from the platform, by examining the online engagements of the audience of the organization. Using a differences-in-differences approach, we show that on average the network disruptions reduced the consumption and production of hateful content, along with engagement within the network among periphery members. Members of the audience closest to the core members exhibit signs of backlash in the short term, but reduce their engagement within the network and with hateful content over time.
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