Objective: Prospect theory proposes that message framing differentially impacts the likelihood of engaging in health-related behaviors. Specifically, gain-framed messages that highlight the benefits of engaging in a behavior are more effective at promoting preventative behaviors than loss-framed messages highlighting the costs associated with a lack of engagement. Research suggests that gain-framed messages may more successfully reduce psychological reactance compared to loss-framed messages, which in turn, may promote behavioral change.
View Article and Find Full Text PDFUnlabelled: Health is not only a result of biological conditions, but of psychological, economic, and social circumstances. Both proximal factors, which impact daily life, and distal factors, which are further removed from everyday life, can influence a person's wellbeing. However, traditionally these distal factors have been overlooked in public discourse and government policy.
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