Trait/Financial Information of Potential Male Mate Eliminates Mate-Choice Copying by Women: Trade-Off Between Social Information and Personal Information in Mate Selection.

Mate-choice copying occurs when people rely on the mate choices of others (social information) to inform their own mate decisions. The present study investigated women's strategic trade-off between such social learning and using the personal information of a potential mate. We conducted two experiments to investigate how mate-choice copying was affected by the personal information (e.