Perceived value interviews and socio-economic survey data for communities in rural Uganda.

This article describes a dataset of perceived values and socioeconomic indicators collected in rural Ugandan communities. The data were collected in interviews which employed: (1) the User-Perceived Value game, which solicits verbal data using graphical prompts and 'why'-probing; and (2) socio-economic surveys, which collected demographic data. The dataset constitutes 119 interviews conducted between 2014 and 2015 in seven rural Ugandan villages.