Using eye-tracking technology in Neuromarketing.

The aim of this review is to highlight the importance and benefits of eye tracking in Neuromarketing, by analyzing research papers and articles from international databases such as Scopus, PubMed, Elsevier, Springer and Science Direct. After analyzing some of the most representative publications related to eye tracking in Neuromarketing, we have concluded that it can be considered one of the most important tools in determining the consumers' intent to buy medical products and services. In addition, with a mixture between standard Marketing Research methods and the eye-tracking technology, the researchers can get insight into unconscious factors that influence the consumers' choices and preferences.

Technical Tips and Tricks after 10 Years of HyFoSy for Tubal Patency Testing.

Background: Hysterosalpingo-foam sonography (HyFoSy) has gained popularity in the last decades, as it represents a feasible, well-tolerated, and minimally invasive method of evaluation of tubal patency in cases of infertility. The purpose of this study was to communicate the technical tips and tricks based on our experience in performing HyFoSy, with the aim to improve the feasibility, to reduce the pain, and to evaluate pregnancy-obtaining rate after procedure.

Methods: Our observational study includes 672 patients from infertile couples who underwent HyFoSy for tubal patency evaluation.

Medical tourism in ophthalmology - review.

During the last decade, it seems that we have witnessed an upsurge in medical tourism and its documentation. Definitions often refer more to the terms themselves rather than to the medical tourists and frequently approach discussions using the principles of motivation, procedures, and tourism. The aim of this review was to investigate the existing literature on medical tourism in health care services, and in Ophthalmology, and to assess whether the principles of medical tourism are successfully applied in health care services, with a specific interest in Ophthalmology services.

Affiliate Marketing in ophthalmological services.

During the last decade, Internet has become an essential element in Marketing due to the benefits that come along with it, especially, in services that may promote and distribute products and services easily. In scientific literature, any activity that involved on online selling of a product or a service was classified as being e-commerce. In the last few years, since the pandemic started, many sellers had to find innovative distribution methods by implementing the principles of Affiliate Marketing (AM).

VACTERL association in a fetus with multiple congenital malformations - Case report.

VACTERL represents an acronym for a broad spectrum of congenital anomalies such as vertebral anomalies, anorectal anomalies (anal atresia), cardiac anomalies, tracheoesophageal fistula or atresia, renal anomalies, and limb anomalies. We present the case of a male fetus with multiple anomalies consistent with VACTERL association such as scoliosis, imperforate anus, common truncus arteriosus, tracheoesophageal fistula associated with inferior esophagus atresia, polycystic kidneys, with short right ureter, lower limb hypoplasia micrognathia, hygroma, duodenal atresia, and cloacal malformation, with an aberrant omphalomesenteric duct. The presented case highlights the crucial importance of pathologists specialized in the dissection and confirmation of fetal abnormalities as an essential part of the multidisciplinary team that establishes the management of complicated pregnancies with this type of pathology.

Phytotherapy in obstetrics - therapeutic indications, limits, and dangers.

The wide access to varied, attractive, and aggressively promoted information can induce pregnant women to think that any form of complementary therapy can be a saving solution for a medical problem because these therapies are natural, therefore, harmless. Updated information from literature about indications, benefits, limits, and risks of phytotherapy in pregnancy was presented. Valuable therapeutic resources with proven clinical efficacy (evidence-based medicine) were presented for each trimester of pregnancy, during labor, postpartum, but also during breastfeeding.

Enhancing the principles of experiential marketing in ophthalmology services.

. Consumers are getting more empowered, the process of empowerment transforming them into the partners of organizations or co-producers of services. Health care services, as well as ophthalmology services, have been a sensitive topic and raised several debates that focused on the principles of Experiential Marketing and hedonic experiences.

Flip a coin: Collaborative consumption or Sharing Economy in Ophthalmology services.

The sharing economy and collaborative consumption provide new opportunities in health care, especially to physicians, medical organizations, and consumers (patients). In health care services, there has been a long debate on the implementation and the characteristics of such concepts. Both terms may be very cost-effective, if applied accordingly.

Truth of dare: The principles of storytelling in Ophthalmology services - review.

Storytelling has been long researched in literature and its benefits have been acknowledged. Recently, storytelling has widely been used in health care and has proved to be very helpful in health education. However, the impact of storytelling in several medical specialties has not been investigated.

Ductus venosus reversed flow in omphalocele: Could it be a prognostic factor for long-term neurological impairment?

Omphalocele (exomphalos) represents one of the most frequent congenital abdominal wall defects. It presents as a defect of inconstant size and is located on the midline, at the base of the umbilical cord, the skin, fascia, and abdominal muscles being absent at this level. Omphaloceles are classified as liver-containing or non-liver-containing, the latter containing primarily bowel loops.

Early prenatal diagnosis of an atypical phenotype of sacral spina bifida.

Neural tube defects (NTDs) occur during embryogenesis, specifically during the fifth or sixth week of gestation, and are described as aberrant neural tube closing. The defect may alter the normal development of the vertebrae, spinal cord, cranium, or brain. The present study describes the case of a 41-year-old pregnant woman with fetal sacral meningocele, no associated pathologies, no family history of neural tube defects, a pregnancy under folate supplementation with the aim of highlighting the importance of ultrasound in diagnosing neural tube defects.

Trick or treat: Social Media's dissemination power of ophthalmologic information in the pandemic context.

Social Media in the COVID-19 pandemic context has become a real dissemination medium of ophthalmology information for both physicians and health care consumers. This trend of sharing information has revealed new and innovative interventions in Ophthalmology such as teleophthalmology on Social Media by providing synchronous and asynchronous consultations, education, and prevention solutions as well as scientific research findings. This paper is a review of the current challenges and limitations faced by ophthalmologists and health care consumers during the COVID-19 pandemic.

Going on a vision quest in the pandemic context: the linkage between a learning organization, internal marketing and burnout in Ophthalmology physicians.

The Romanian health care system faced a long line of chaotic reformations that proved to be less patient oriented and more expensive, leading to an increased level of burnout in physicians. The phenomenon of burnout occurs more and more often in the pandemic context, even in ophthalmology services. Among psychological and occupational factors that may cause burnout, there are also organizational factors that may decrease the burnout levels.

The development of a multidimensional Consumer Perceived Value scale in ophthalmology services.

The aim of this study was to investigate the dimensionality of Consumer Perceived value in Romanian ophthalmology services. The sample consisted of 173 consumers of private ophthalmology services, recruited using a systematic method. The design of the study was cross-sectional and the research instrument was a self-administered questionnaire, namely a Consumer Perceived Value Scale, developed by Chahal and Kumari.

Assessing the effectiveness of OTC Advertising on artificial tear drops from an experiential marketing perspective.

It is acknowledged that leading pharmaceutical companies lately spend more on marketing than they are investing in research and technology development. Romania registers one of the largest market growths in the pharmaceutical industry from Central and Eastern Europe, and it is one of the main investors on the advertising market. The rapid changes in the pharmaceutical landscape have demanded for organizations to re-evaluate their infrastructure and the information delivery methods, as well as cut through the clutter and build competitive advantages by using effective advertising.