Examining changes in recreation participation on the Monongahela National Forest over five years following the global financial crisis: An activity-based segmentation approach.

Research on recreational use market segments and trends are essential for determining how tourism businesses can better meet the needs of their customers and find new target markets especially during challenging times. The purpose of this study was to determine how recreation participation has changed over five years on the Monongahela National Forest following the world financial crisis of 2008-2009. Data used for this research were collected with the National Visitor Use Monitoring (NVUM) surveys for fiscal years 2009 and 2014.