Publications by authors named "Cliff Douglas"
Article Synopsis
- The study highlights the shift in tobacco marketing strategies from direct advertising to price discounting, particularly after the 2002 Master Settlement Agreement.
- The analysis of marketing expenditures from 1975 to 2019 shows a significant decline in traditional advertising, with 87% of cigarette marketing in 2019 focused on price discounts.
- The findings suggest a need for policy measures that address non-tax methods to increase tobacco prices and prevent marketing tactics that undermine public health efforts.
Introduction: The US Food and Drug Administration most recently announced its intention to ban menthol cigarettes and cigars nationwide in April 2021. Implementation of the ban will require evidence that it would improve public health. This paper simulates the potential public health impact of a ban on menthol in cigarettes and cigars through its impacts on smoking initiation, smoking cessation and switching to nicotine vaping products (NVPs).
View Article and Find Full Text PDF