Panning for gold: Comparative analysis of cross-platform approaches for automated detection of political content in textual data.

To understand and measure political information consumption in the high-choice media environment, we need new methods to trace individual interactions with online content and novel techniques to analyse and detect politics-related information. In this paper, we report the results of a comparative analysis of the performance of automated content analysis techniques for detecting political content in the German language across different platforms. Using three validation datasets, we compare the performance of three groups of detection techniques relying on dictionaries, classic supervised machine learning, and deep learning.