Publications by authors named "Claire I Tsai"

The COVID-19 pandemic has changed our lives to a profound extent. In this research, we examined how the pandemic might have influenced people's general risk attitude in their daily lives. Across four studies (two preregistered) using U.

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Unlabelled: As companies increasingly conduct marketing research online (e.g., through social networking sites or their brand community platforms), the knowledge that others are also filling out the same surveys becomes increasingly salient to respondents.

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It has been widely documented that fluency (ease of information processing) increases positive evaluation. We proposed and demonstrated in three studies that this was not the case when people construed objects abstractly rather than concretely. Specifically, we found that priming people to think abstractly mitigated the effect of fluency on subsequent evaluative judgments (Studies 1 and 2).

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