Publications by authors named "Chuma Kevin Owuamalam"

We investigated the impact of egalitarianism on consumers' inclination to support fair-trade products and examined whether this effect was observed among individuals with different political affiliations. In four experiments featuring a fictional chocolate brand presented in either a social-justice (fair trade) or quality-focused (control) manner, we examined the product purchase intentions of both left- and right-leaning consumers in the United States and Malaysia (Studies 1a, N = 200; 1b, N = 269; & 2, N = 410). Results revealed that participants expressed a greater willingness to support the product when it was framed as contributing to a social justice cause, but this effect was limited to left- and right-leaning consumers who strongly endorsed egalitarian principles.

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Why do voters seek to change the political landscape or to retain it? System justification theory (SJT) proposes that a separate system motive to the existing order drives support for the status-quo, and that this motivation operates independently from personal and collective interests. But how does this explanation apply to recent populist shifts in the political order such as Brexit and the emergence of Donald Trump? While the system motive may seem useful in understanding why the usual progressives (Remain/Clinton voters) may want to stick with an established order, it seems insufficient to explain why the more conservative voters (Brexit/Trump voters) would want to upend the establishment. Thus, we compared SJT's system motive explanation for the system attitudes of voters on both sides of the political divide to an alternative explanation drawn from the newer social identity model of system attitudes (SIMSA).

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Scientific evidence suggests that individuals vaccinated with COVID-19 vaccines are less likely to require hospitalization, possibly lowering the burden on the healthcare system. Despite such benefits, substantial segments of the world's population remain skeptical of COVID-19 vaccines and are hesitant to take them. Even if such individuals have been inoculated with COVID-19 vaccines out of economic, social, or legal necessity, they may be less inclined to receive booster shots or vaccinate their offspring when such options become available.

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Do superordinate in-group bias as well as temporal and social comparisons offer standalone explanations for system justification? We addressed this question using the latest World Value Survey (7th Wave), combining the responses of 55,721 participants from 40 different nations. Results from a random slope multilevel model showed that superordinate (national) identification, temporal comparison (i.e.

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The relationships between subjective status and perceived legitimacy are important for understanding the extent to which people with low status are complicit in their oppression. We use novel data from 66 samples and 30 countries ( = 12,788) and find that people with higher status see the social system as more legitimate than those with lower status, but there is variation across people and countries. The association between subjective status and perceived legitimacy was never negative at any levels of eight moderator variables, although the positive association was sometimes reduced.

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Compassionate feelings for people who are victimized because of their perceived sexual deviance (e.g., gay men) may be incompatible with support for heterosexual norms among heterosexual men.

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Article Synopsis
  • The debate centers on why system justification occurs, with both sides agreeing that it does happen.
  • System justification theory (SJT) claims there is a specific motive for system justification, while the social identity model of system attitudes (SIMSA) suggests it can be explained through social identity motives.
  • The authors argue that SJT theorists need to clarify the relationship between system justification and social identity motivations, possibly moving away from the idea of a distinct justification motive.
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Do the disadvantaged have an autonomous system justification motivation that operates against their personal and group interests? System justification theory (SJT; Jost & Banaji, 1994, Br. J. Soc.

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Owuamalam, Weerabangsa, Karunagharan and Rubin found that Malaysians associate people in low status groups with anger more than their higher status counterparts: the hunchback heuristic. But is this belief accurate? Here, we propose the alternative possibility that members of low-status groups might deliberately suppress anger to counter this stigma, while members of high-status groups might disinhibit their anger to assert their superiority. To test these propositions, we manipulated undergraduate students' relative group status by leading them to believe that provocative comments about their undergraduate social identity came from a professor (low-status condition) or a junior foundation year student (high-status condition).

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We investigated the effect of how one might expect one's group to be viewed by a dominant outgroup (i.e., metastereotypes) on employability beliefs of members of disadvantaged groups.

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