Eu3+ activated NaSr(P,V)O4 phosphors have been synthesized using solid state reaction method and further characterized for their structure and optical properties using different techniques such as X-ray diffraction, scanning electron microscopy, photolumniscenec excitation, emission, and chromaticity coorrdinate analysis, etc. Material shows a broad excitation peak (monitored for lambda(ems) = 613 nm) lying in the 300-360 nm region and gives intense transitions (lambda(exc) = 320 nm) namely 5D0 --> 7F1 at 590 nm, 5D0 --> 7F2 at 613 nm, 5D0 --> 7F3 at 650 nm, and 5D0 --> 7F4 at 700 nm due to Eu3+ ion. Our results show that replacement of the PO4(3-) ions with isomorphic VO4(3-) ions improves the structural stability and the overall intensity of the emission.
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