Increasing Asian American women's research participation: the Asian grocery store-based cancer education program.

Background: Research study participants with diverse characteristics produce the most generalizable outcomes, but recruiting heterogeneous samples is difficult.

Methods: This pilot study tests whether Asian women (N=1079) with diverse language proficiencies, who were personally recruited to one study by a linguistically and culturally aligned recruiter, would enroll in another study with a single mailed invitation in English.

Results: The 134 participants in the second study represented 17.