Role of task-directed attention in nonconscious and conscious response priming by form and color.

Prior research on visual priming suggests that during nonconscious processing attention can be directed to single stimulus dimensions such as form or color. In the current experiment, nonconscious priming was compared to conscious priming by employing masking techniques that render primes invisible (masked) or visible (unmasked) to the observers. Observers were asked to respond to the form, the color, or the combination of form and color of the mask-probe that followed either a masked or an unmasked prime.