Publications by authors named "Christopher Luederitz"
Article Synopsis
- The common approach for encouraging businesses to engage in climate actions focuses on financial gains, framing sustainability as a way to boost profits.
- A research experiment revealed that narratives emphasizing social responsibility or personal achievement were 55% more effective in prompting businesses to act compared to those highlighting monetary benefits.
- The results indicate that sustainability communications for business leaders should include a mix of financial, prosocial, and achievement motivations to be more effective.
Entrepreneurship has emerged as a key element for experimentation and niche innovation in sustainability transitions. Yet, its contributions beyond this initial stage and the multi-pronged role that entrepreneurs can play in transformation processes remain elusive. In response, we conceptualize and empirically illustrate how entrepreneurs can contribute to innovations within firms and to city-wide processes of change.
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